Which method offline is better to promote your business, product or event than a brochure or a flyer? With attention to details, a professional and neat brochure or flyer can offer a perspective to the company, creating a connection between it and the customer.
A flyer is normally a single, unfolded printed sheet describing an event, service, idea or product. Standard size is 8.5" x 11" paper size and is cheaper to print.
Instead, a brochure is similar to a flyer, but a brochure almost always has both faces printed, or even containing multi pages. Brochures are offered in different sizes and are made from heavier paper weight. Brochures are not given freely as flyers are, being distributed by salesmen to potential customers. The reason is that more money is invested in a brochure, than in a flyer.
Flyers and Brochures have different characteristics, representing important marketing tools which can be used by any business or organization.
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